How do you create a business today deals with the problem of marketing. Marketing strategies for small businesses vary and it’s hard to tell which are best online. Most head for social media marketing but in order to make it work for your small business you must understand its past.
You see network marketing is an industry with a long history. It has started back in the 50s and has evolved greatly over the past 60 years. The most important thing to remember is that any marketing must speak to the consumers of that time. What worked for our grandparents or parents may not work today.
Why is that so?
In the 50s only the wealthy had TVs so using TV commercials only appealed to certain group of people. Most still read magazines and newspapers – so that’s where a business owner advertised. In the 60s middle class discovered credit cards and then they owned TVs going from BW to Color – so marketing focused on TV commercials and that was the way it was done all the way through the 70s. In the 80s, the Internet was still a government owned...continue reading here.
Until next time,
Iolande V. Argent
Successful Business Builders
Successful Business Planning eCourse
A former project coordinator for Chevron; Healthnet; Kaiser and now a current Tax Consultant and Ride Sharing Income Specialist, Iolande V. Argent shares insights on business; finance and wealth building.