Successful Business Building 101: What Business Are You Really In?

Have you ever really asked yourself this question? Try it. Then ask others who know about your business to answer that question. Now review the answers. The results should open your eyes to why and how to change your way of thinking about your business. 

Here’s an example: Do you know what business Ray Croc is truly in? If you said selling hamburgers you are so very WRONG. Ray Croc is in the business of real estate. It costs minimum $500K to buy a McDonald’s franchise. So while the product might be selling hamburgers – the business is selling property – licensing the name on that property.

So this brings us back to you and your business. What business are you REALLY in? Knowing the answer...click here to finish reading. 

​​Until next time,
Iolande V. Argent
CEO|Coach|Author
Successful Business Builders
Successful Business Planning eCourse

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